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Case studies

Full studies are password protected. You may have received the password from me, if not, you can ask me for access here.

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HubSpot Forms 2.0

A ground-up reimagining of HubSpot's ten year old forms tool: new editor, conditional logic, AI features, and a keynote launch at INBOUND 2024.

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HubSpot CTAs 2.0

Leading the redesign of HubSpot's calls-to-action tool: a new editor, new CTA types, and styling that finally lets brands look like themselves.

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HubSpot AI Personalization

Designing HubSpot's AI Personalization experience, launched alongside the Loop Marketing Playbook at INBOUND 2025.

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HubSpot Design Systems

Inside CANVAS and Trellis: shaping HubSpot's design systems as both contributor and consumer.

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Leading UX at HubSpot

Leading a team of four designers, and bringing accessibility focused empathy sessions to the whole company.

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DoneDeal Logo Rework

A pride month logo concept for DoneDeal that never made it onto the site.

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DoneDeal: the full redesign

Redesigning Ireland's number one classifieds site as sole designer: the full site, chat, emails and all.

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Daft.ie (Mobile)

Design work on the Home, Search and Listings screens for the Daft redesign.

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DoneDeal: +25% place ad conversion

Rebuilding the place ad flow into one live-validating page, for the highest form conversion lift in the Schibsted group.

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DoneDeal: a 5-star app

From 1.5 stars to 4.7: a customer feedback loop, rapid iteration, and a mobile app people stopped hating.

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DoneDeal: New Car Showroom

Designing a brand new vertical where car makers sell new models, and the website plays salesperson.

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Distilled: daft.ie & Adverts.ie

Bringing DoneDeal lessons to Ireland's biggest property and marketplace apps after the Distilled takeover.

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Ad Hoarding (Concept)

An outdoor hoarding ad concept for DoneDeal: your next car is out there.

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Equifax.co.uk (2007)

The job that launched my design career, by way of the helpline and business analysis.

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