Design Lead · Ireland
Dan Whelan
Product design leader with 15+ years of experience. Currently driving product design at Tive. Previously HubSpot.
I’m a multi-disciplinary designer who has led product design on tools used by millions, from HubSpot’s Forms and CTAs to DoneDeal’s marketplace. I care about craft, clarity, and shipping things people love to use.
More about me- NowDesign Lead at Tive
- PreviouslyHubSpot · Distilled (DoneDeal, daft.ie)
- Experience15+ years
- Based inIreland
Selected work
All case studies →
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Tive: Leading design for real-time supply chain visibility
Real-time visibility for global supply chains. Full write-up coming soon.
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Tive: Overhauling Table Patterns For Scale
Design systems and platform UX at Tive. Full write-up coming soon.
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HubSpot Forms 2.0
A ground-up reimagining of HubSpot's ten year old forms tool: new editor, conditional logic, AI features, and a keynote launch at INBOUND 2024.
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HubSpot CTAs 2.0
Leading the redesign of HubSpot's calls-to-action tool: a new editor, new CTA types, and styling that finally lets brands look like themselves.
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HubSpot AI Personalization
Designing HubSpot's AI Personalization experience, launched alongside the Loop Marketing Playbook at INBOUND 2025.
View case studyWhat I do
All skills →- Design leadership
- Product design
- UX research
- UI design
- Design systems
- Prototyping
- Animation
- Accessibility
- Mobile UX
- AI-assisted design



