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Design Lead · Ireland

Dan Whelan

Product design leader with 15+ years of experience. Currently leading design at Tive. Previously HubSpot.

I’m a multi-disciplinary designer who has led product design on tools used by millions, from HubSpot’s Forms and CTAs to DoneDeal’s marketplace. I care about craft, clarity, and shipping things people love to use.

More about me
  • NowDesign Lead at Tive
  • PreviouslyHubSpot · Distilled (DoneDeal, daft.ie)
  • Experience15+ years
  • Based inIreland

Selected work

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HubSpot Forms 2.0

A ground-up reimagining of HubSpot's ten year old forms tool: new editor, conditional logic, AI features, and a keynote launch at INBOUND 2024.

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HubSpot CTAs 2.0

Leading the redesign of HubSpot's calls-to-action tool: a new editor, new CTA types, and styling that finally lets brands look like themselves.

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HubSpot AI Personalization

Designing HubSpot's AI Personalization experience, launched alongside the Loop Marketing Playbook at INBOUND 2025.

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HubSpot Design Systems

Inside CANVAS and Trellis: shaping HubSpot's design systems as both contributor and consumer.

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What I do

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  • Design leadership
  • Product design
  • UX research
  • UI design
  • Design systems
  • Prototyping
  • Animation
  • Accessibility
  • Mobile UX
  • AI-assisted design